Stationery

In the year 1993 Navneet forayed into the stationery segment. And since then, they have been on a continuous uptrend. Showing a year-on-year growth, today the company owns a lion’s share of the total market. And with a contribution of INR 4933 million, the stationery division forms about 45% of the company’s revenues in the FY 2016.

Housing a wide array of products, the stationery division is sub-categorized as Paper Stationery and Non-paper Stationery. And cumulatively, they peg Navneet as a brand offering an all-encompassing range of student stationery products.

Enjoying a stronghold in the Indian market, the Paper Stationery includes premium quality long books, notebooks, drawing books, scrap books and office stationery in its repertoire. Adhering to high quality standards, it boasts of a large base of happy and satisfied customers. Apart from the Indian market, the paper stationery products are also in demand in Middle East, Europe, Africa, USA and South America.

To replicate the success of the paper stationery division, Navneet ventured in to the offering of Non-paper Stationery in the year 2006. The operations were started under the brand name FfUuNn which included Pencils, Sharpeners, Erasers, Rulers, Play Dough, Water Colours, Colour Pencils and more.

Later, in 2016, as a part of a bigger strategy, Navneet Paper Stationery was amalgamated with FfUuNn Non-Paper Stationery to create a new brand Youva, a brand that embodies the new-age lifestyle of today’s youth and resonates with their personality. To strike an emotional connect with the students, Youva is positioned as a world-class, cool, smart, fun-filled and progressive brand. A brand which embodies the new age lifestyle of the youth and emotionally connect with them at the higher level to become their popular choice.

To give the brand a complete makeover, the entire packaging was re-designed. Forgoing the atypical packaging, the all new Youva range is given a vibrant new avatar which includes sleek packaging, attractive cover designs and a wider spectrum of variants to meet the student’s demands. In the years to come, a lot of innovative products will be added to make the range comprehensive.

Navneet has 2 centralized offices – one in Mumbai and the other in Ahmedabad; and 2 hi-tech manufacturing plants located in Silvassa (UT) and Khaniwade (Maharashtra). Apart from this, it has a widespread network of 1236 Distributors, 46569 Retailers and 245 Sales Teams to strengthen its presence in all its major markets in India. With such a robust sales and distribution channel the company caters to the demands of its customers in 1130 towns across 23 States.

With the intent to facilitate quality education to more and more students, the company actively participates in all major book fairs in India.

HQ

Along with a bespoke range of student stationery, Navneet recently added world-class office stationery to its product portfolio.

With the changing time, a lot of things around us have changed. Be it our lifestyle, eating habits, dressing sense or work culture. Today, we no more have the traditional 9 to 5 jobs; instead we all need to multi-task and move with the tick of the clock. This makes it imperative for us to be better at managing our work as well as time.

Taking cue from this, we felt the need for products that enable us to do our job with greater precision. That’s why, we came up with HQ, a new range of office stationery that, in a small way empowers you to manage your work better. The range has been dedicatedly designed keeping in view the requirements of today’s professionals, which is why; it helps you be more organized and prepared.

Not only this, to match today’s evolved esthetic sense, the entire range has been given a very neat design which meets world-standards in quality. In other words, the looks that add more power to your professional persona and make you stand out from the rest.

Eco Buddy – An innovative solution to protect nature

Along with providing quality education, Navneet also shoulders the responsibility of protecting nature. In an endeavour to conserving our forests, the company has resorted to a unique concept – Eco Buddy. An innovative approach towards manufacturing paper from Bagasse or the dry sugarcane that is left after extracting the juice. Bagasse can be used not only for making paper but also fuel. This innovative concept is our bit towards supporting sustainable development and increasing our green expanse.

Promotional Tools

For interacting with our customers and to update them about our products we use a mix of tools such as television commercials, radio advertisements, press releases, conferences and product launches. Apart from these we also organize mass consumer contact programme to interact with big groups of existing as well as prospective consumers.