Our stationery division was established in the year 1993. For the year ended FY14, Stationery segment contributed INR 3,812 million which is about 44% of Company’s revenue.
1. Paper Stationery: This division enjoys a leading position in the country. It manufactures and distributes premium quality notebooks, long books and other stationery products like drawing books, scrap books, hobby stationery, office stationery etc. All the products enjoy very high loyalty from the student fraternity and the increasing growth has been fueled by innovative and value added products. Navneet also exports its stationery products and children's books to Middle East, Europe, Africa, USA and South America.
2. Non-Paper Stationery: Navneet Education Ltd, for the first time have entered this section of the stationery market with the brand name "FfUuNn" in August 2006 having innovative and state-of-the-art products like pencils, erasers, sharpeners, rulers, Dough , water colours, colour pencils and so on.
Navneet's stationery division is the only one across the country who has been boasting an entire range of student stationery products since last 15 years.
Stationery division consistently maintains its product quality standards that include eye catching & educative cover designs introduced across the entire product portfolio. These designs are carefully chosen keeping in mind the target audience – mainly school and college students. We use eco-buddy paper to manufacture our products. This differentiating factor is usage of bagasse-based paper in maximum products. Bagasse is chemically treated dry sugarcane pulp remained after extracting juice to make paper.
Talking on distribution network part , Navneet has 2 centralised offices in Mumbai and Ahmedabad with 2 ultra-modern manufacturing locations at Silvassa (UT), and Khaniwade (Maharashtra). The 14 Branch Offices, 1200+ Distributors, 16 C&F Agents and 455+ Sales Team Members ensure division's presence in all major markets in India. Division's variety of stationery products today reaches 1,00,000+ retail outlets in more than 600 towns across 23 states & 3 union territories in India that enable us to provide customers with a wide range of products and services.
The stationery division actively participates in all major Book Fairs in India to gain a wider scope of business and to have hands on experience with other major developments in its field. Recently we sponsored "Stationery World 2012" – A mega event in the stationery industry .
Through innovation and technological excellence, we focus on servicing our customers with more value added products to suit their needs.
The brand 'Navneet' stands for unique quality and trust which has been gained over the last five decades. The brand promises extremely premium standard products, variety of range, innovative designs and attractive packaging which totally suffice the motive of end users.
Eco Buddy Concept
Navneet Education Limited, have been consistently taking up genuine efforts to increase the green cover and also to overcome the problem of shortage of raw materials by introducing new eco friendly alternatives in its product portfolio which ensures no damage to the environment.
We all know that paper is made from wood pulp. However, we use an eco-buddy paper which is made from bagasse i.e. Dry sugarcane pulp remained after extracting juice to make paper and fuel. Navneet Publications (India) Limited has resorted to a unique, novel project that will make significant contribution to protect trees by using eco-buddy paper to manufacture our entire range of products.
Paving the way for an eco-buddy product -the basis of sustainable development and taking up constant efforts towards environmental management, Navneet Publications (India) Limited has also launched a complete range of premium stationery products under the brand name "FfUuNn" across India. The range comprises of eco friendly and non-toxic pencils, colour pencils, oil pastels, etc. and uses state-of-the-art technology based on international standards. "FfUuNn" range products are something that cannot be dreamt of in conventional stationery segment.
You can make a big difference and save the beauty of the world by using Navneet eco-buddy notebooks. Be a part of our commitment to save the trees and protect the environment. Think about it, every time you buy an eco-buddy book that uses paper made up of bagasse, you will make our planet a little greener and every time you save a tree, you save a part of the planet Earth. It's up to you now, go ahead, and create a revolution. We hope you will like to use eco-buddy note books.
We use different tools of promotion like television commercials, radio advertisement, Press Releases , Consumer Offers. Mass Consumer Contact programme has been conducted for our Product Promotion. We also conduct Press Conference on the occasion of major product launch.